Monthly Archives: November 2013

Eat-Drink-and-Be-Local-LARGE-Christmas

#GoLocalHolidays Twitter Chat

Chesapeake Bank is very excited to be a part of the Independent Community Bankers Association’s (ICBA) first ever Twitter chat, where the topic of conversation is going local for the upcoming holiday season.

 

If you’re interested in hearing how the shop local movement is taking shape across the country (and in your backyard), or if you’re interesting in chiming in as a local business who has participated in shopping local movements, be sure to tune in on Tuesday, December 3 at 2 p.m. (EST) and follow the hashtag, #GoLocalHolidays. Not sure how to participate? Check out ICBA’s Twitter Chat 101.

 

#GoLocalHolidays “panelists”:
@BeaLocalist: Business Alliance for Local Living Economies (BALLE)
@ChesBank: Chesapeake Bank, local community bank in VA pioneering the Shop Local VA campaign
@HollyLiveFox5DC: Holly Morris, MyFoxDC’s news feature reporter for the Shop Local Week DC campaign
@NFIB: National Federation of Independent Business
@SBAGov: U.S. Small Business Administration
@TheAMIBA: American Independent Business Alliance (AMIBA)

wrapup

Shop Local Day Wrap-Up

For the third time, merchants, shoppers, community members and Chesapeake Bank employees ventured throughout the Middle Peninsula, Northern Neck and Williamsburg areas to show support for their community’s businesses.

 

November’s Shop Local Day brought together over 300 merchants from across our communities, an increase of 25 percent from our spring Shop Local Day. To help drive traffic to stores, participating businesses had shopper incentives which ranged from 10 percent off discounts, entries into fun giveaways and free gifts with purchase. Also, Chesapeake Bank staffers came out to seven local restaurants passing out Shop Local shopping bags and $5 cash to each diner who came in to take part in the Cash Mob initiative. Throughout our promotional efforts, about 15,000 Shop Local Day bags were distributed to businesses and to shoppers.

 

“We’ve seen Shop Local Day really increase awareness about the importance of shopping locally and debunking the belief that local stores are more expensive. This is the number one topic that comes up when talking with merchants, employees and customers about shopping local,” says Paula Milsted, Director of Marketing with Chesapeake Bank. “Merchants are also showing that they, too, support each other by using local vendors for their business needs, shopping locally themselves and referring their customers to other local businesses.”

 

Our next Shop Local Day will take place in spring and we hope to get even more merchants involved. If you participated, please take a few moments to fill out our Shop Local Day survey. It will only take a couple of minutes and your feedback will be helpful in making our next event the best it can be.

 

While we celebrate shopping local with our spring and fall events, strive to make every day Shop Local Day. If all the community members made just one or two more local purchases a month, the difference would be tremendous.

Cash Mob Places

Cash mobs on Shop Local Day

Chesapeake Bank wanted to shake up the kickoff to Shop Local Day this time around by hosting seven different Cash Mobs across our participating communities. Shorty’s Diner (Williamsburg), Juan’s Mexican Café and Cantina (Gloucester), Linda’s Diner (Mathews), Car Wash Café (Kilmarnock), Five Forks Café (Williamsburg), Olivia’s in the Village (Gloucester) and The Local (Irvington) were selected as Cash Mob locations.

 

While at the Cash Mob locations, Chesapeake Bank employees handed out $5 bills to customers dining in, totaling almost $1,000 across all seven establishments. Our employees also handed out Merchant Offer lists and Shop Local Bags, and for twenty-eight lucky shoppers, a $25 gift card to a local business was in their shopping bag, ready to be spent!

 

At one Cash Mob, a family that came to dine in received a $25 gift card to The Local; which paid for their breakfast that morning (their gorgeous standard poodle Skipper probably wished he got more out of the deal, but we’re sure he got some treats later). Another recipient of a gift card for Maggie’s in White Stone went into the store that same day and told the owner she had never been there. She ended up being very impressed with the store, so much so, that Maggie’s has gained a new customer.

 

What stories do you have from the Cash Mobs from Shop Local Day? Leave a note in the comments and stay tuned for more Shop Local Day recaps!

shoppingbags

Last minute reminders for Shop Local Day

Tomorrow is the big day. Over 300 merchants from across the Northern Neck, Middle Peninsula and Greater Williamsburg areas have raised their hands to participate in our third annual Shop Local Day.

 

Here’s a quick wrap-up of everything you need to know before venturing out to shop tomorrow with your favorite local merchants.

 

Merchant Offer/Shopping Lists

Be sure to print out a copy of the latest Shop Local Day merchant list.

 

Cash Mobs

Chesapeake Bank will be at seven area restaurants passing out Shop Local Day shopping bags tomorrow morning. Don’t forget to come out and help flood these businesses with transactions to help kick off the day. Also, four of those shopping bags will have a $25 gift card to a local business.

 

We may only be there for an hour, but these establishments will be serving up breakfast during their normal business hours. Here’s where we’ll be tomorrow; note the time in parenthesis, that’s when we’ll be passing out bags and shopping lists.

 

Williamsburg:

Shorty’s Diner (8 – 9 a.m.)

Five Forks Café (8 – 9 a.m.)

 

Gloucester:

Juan’s Mexican Café and Cantina (9 – 10 a.m., NOTE: This is a shift in time from our previous post)

Olivia’s in the Village (8:30 – 9:30 a.m.)

 

Mathews:

Linda’s Diner (9 – 10 a.m.)

 

Northern Neck:

Car Wash Café (9 – 10 a.m.)

The Local (8:30 – 9:30 a.m.)

 

#ShopLocalDay

Facebook, tweet, post to Instagram throughout the day and be sure to use the hashtag #ShopLocalDay so we can keep up with your shopping adventures. We want to see your photos, pictures of your favorites purchases and check-ins at your favorite stops.

Best Value

Shop Local Profile: Best Value Supermarket

From now through our fall Shop Local event, Chesapeake Bank wants to highlight some of the participating merchants throughout the region who are offering shoppers a little extra to come out and support their community businesses.

 

Best Value Supermarket is a local supermarket in in Mathews, Va. that’s been in operation since 1984.

 

To learn more about Best Value Supermarket continue reading its profile below.

 

Business Name: Best Value Supermarket

Owner: Steve Wiseman

Contact information: Website or by phone at 804-725-7647

Shop Local Day Deal: Shop Local with Best Value Supermarket November 6-12 and register for a $100.00 gift certificate with a $25.00 minimum purchase.

Store information:  Best Value Supermarket is located at 10748 Buckley Hall Road in Mathews, Va.  Visit them Monday – Saturday from 8 a.m. – 9 p.m. and Sunday from 9 a.m. – 6 p.m.

 

What does “shop local” mean to you?

“Shop local” means supporting local business and keeping money in the county. Small businesses need the help these days – there are a lot more things against you and the support of the community is needed.

 

How does shopping local impact small businesses?

Volume cures a lot of ills, especially in the grocery business.

 

How did your business fare in last year’s Shop Local event?

We saw a small increase in sales. This year we are doing a gift certificate giveaway that will hopefully bring more people in.

 

Anything else to add?

I hope everyone supports the county – whether it’s us – or any of the other local shops!

 

Massage

Shop Local Profile: Mathews Massage Studio

From now through our fall Shop Local event, Chesapeake Bank wants to highlight some of the participating merchants throughout the region who are offering shoppers a little extra to come out and support their community businesses.

 

Kat Sharpe, CMT has been practicing massage for over 10 years, and has been practicing massage in Mathews County for six years. The massages are Mathews Massage Studio are what Kat calls, “client-centered” – which means there is no boxed, cookie cutter approach. “I like to listen to people, see what their needs are and we design the session together to determine what we’re going to focus on,” she says.

 

To learn more about Kat Sharpe and the Mathews Massage Studio, keep reading the profile below.

 

Business Name: Mathews Massage Studio

Owner: Kat Sharpe, CMT

Shop Local Day Deal: First time massage clients call 804-854-1769 during November/December and mention Shop Local Day to receive $10 off the price of a massage AND come out to the Open House on Shop Local Day, Saturday 10 – 2 p.m.

Store information:  By appointment call – call or email for an appointment (804-854-1769, katsharp99@yahoo.com), 40 Court Street, Mathews

 

What does “shop local” mean to you?

Two things: I like to use the slogan, “heal locally.” I encourage people to find their massage therapist, chiropractor, acupuncturist or whoever they’re seeing for their healing, close by. I don’t like for people to feel like they need to drive somewhere, then get back in the traffic to drive back. It seems counter-productive.

 

Secondly, we’re right here in town. We do so much to circulate the local business. I co-own the building where my studio is, and everything we buy – from the planters to ingredients to the salt scrubs – we get locally. We started our own non-profit as an additional way to give back to the community.

 

How does shopping local impact small businesses?

[Shopping local] keeps the community spirit and community pride intact. It also keeps the money locally.

 

I have a local contractor, and when he comes to build something, he’s using local materials, he eats lunch locally, he is local: everything stays in the community.

 

Anything else to add?

I don’t have regular office hours, so for this year’s Shop Local Day, I am going to do an open house so customers can come to see the space, meet me and have questions answered before they make an appointment.

 

I love for people to get regular massages, whether it’s once a year on a birthday, once a month on a lunch break or every Friday.

Aubergine

Shop Local Day Profile: Aubergine Boutique

From now through our fall Shop Local event, Chesapeake Bank wants to highlight some of the participating merchants throughout the region who are offering shoppers a little extra to come out and support their community businesses.

 

Aubergine Boutique has trendy and affordable fashions and accessories for your or the woman in your life. Scarves, sweaters, dresses and more – Aubergine is the place to go.

 

To learn more about Aubergine Boutique continue reading its profile below.

 

Business Name: Aubergine Boutique

Owner: Sandy D’Antonio

Contact information: Website or by phone at 804-435-1546

Store information:  41 South Main Street, Kilmarnock, Tuesday – Saturday, 10 a.m. – 5 p.m.

 

Describe what “shop local” means to you.

A thriving community and local economy.  It is great that we have a town where you don’t see a lot of empty store fronts and ‘For Rent’ signs.  Our business community is thriving and it is because of our local customers.

 

How does shopping local impact small businesses?

Shop Local affects us in so many ways.  If our community is patronizing our businesses, people come into town, see this and may decide to open a business as well.  It allows more choices to be available to all of us as consumers.  Also, as a small business owner, I am spending money locally for the upkeep of my store, supplies, etc.

 

How did your business fare in last year’s Shop Local event?

Both Shop Local days were great for us.  The ads put a reminder out to everyone to remember your local shops, and they are educating people about why it is important to our community to support local businesses.

 

What are you offering customers for this year’s Shop Local event?

10% off your entire purchase!

 

Anything else you’d like to add?

Aubergine Boutique offers affordable and trendy fashions for everyone.  We also carry scarves, purses and jewelry for gift options.

 

Interviewer side note:  After the interview, I tried on a pair of the Silver jeans Sandy carries at her shop.  They are the most comfortable jeans I have ever put on and fit so perfectly.  Every jean-wearing lady needs to try these!

MasterCraftsmen

Shop Local Day Profile: Master Craftsmen Shop

From now through our fall Shop Local event, Chesapeake Bank wants to highlight some of the participating merchants throughout the region who are offering shoppers a little extra to come out and support their community businesses.

 

Master Craftsmen Shop is a shop that offers handcrafted silver and pewter collectibles in Williamsburg.

 

To learn more about Master Craftsmen Shop continue reading its profile below.

 

Business Name: Master Craftsmen Shop

Owner: Holly Shields

Contact information: Website or by phone at 757.253.2993

Shop Local Day Deal: 20% off Master Craftsmen silver cuff bracelets

Store information:  Master Craftsmen Shop is located at 221 North Boundary Street in Williamsburg. Visit them Monday – Saturday from 10 a.m. – 5:30 p.m.

 

What does “shop local” mean to you?

Shop Local means keeping revenue local.  Taxes are paid back to the same area.  Also it helps to keep local people employed.

 

How does shopping local impact small businesses?

The more prosperous local businesses are, the more it reflects back to the community.

 

How did your business fare in last year’s Shop Local event?

We did very well with the last Shop Local Day.  We made some new customers. The business owners and employees get to know the local customers and it boosts the neighborly atmosphere of the community.

Schmidt Florist

Shop Local Day Profile: Schmidt’s Flowers

From now through our fall Shop Local event, Chesapeake Bank wants to highlight some of the participating merchants throughout the region who are offering shoppers a little extra to come out and support their community businesses.

 

Schmidt’s Flowers & Accessories is a family owned shop that’s been open for 75 years. They’ve been voted the #1 florist in Williamsburg.

 

To learn more about Schmidt’s Flowers & Accessories continue reading its profile below.

 

Business Name: Schmidt’s Flowers & Accessories

Owner: Patti DeBlass

Contact information: Website or by phone at 757.229.1665.

Store information:  Schmidt’s Flowers & Accessories is located at 6596 Richmond Rd. in Williamsburg. Visit them from 9:30 a.m. – 5 p.m. on Monday and Tuesday, 9:30 a.m. – 5:30 p.m. Wednesday through Friday and 10 a.m. – 2 p.m. on Saturday.

 

What does “shop local” mean to you?

For us, it’s all about community. We’re a 75 year old business, and without community, we wouldn’t have been able to be here for 75 years. It’s a mutually exclusive relationship with the community – not only do we give to them, but they give to us, too.

 

How does shopping local impact small businesses?

It’s a financial impact on small businesses. We hire local, we buy local, local people spend money here. It’s all economical.

 

How did your business fare in last year’s Shop Local event?

We did okay – we’ve seen improvement over the past few times and we hope that continues to happen.

 

Anything else?

We’re very appreciative of everything Chesapeake Bank does for us. It’s a wonderful partnership!

Angelwing Stationers

Shop Local Day Profile: Angelwing Stationers

From now through our fall Shop Local event, Chesapeake Bank wants to highlight some of the participating merchants throughout the region who are offering shoppers a little extra to come out and support their community businesses.

 

Angelwing Stationers is a charming stationery store located on Main Street in Gloucester.

Angelwing carries brands like Crane, Caspari, Birchcraft, Carlson Craft and Printswell. They also offer in-house custom printing of invitations for birthdays, anniversaries, showers and other special occasions can often be done overnight.

To learn more about Angelwings, continue reading its profile below.

 

Business Name: Angelwing Stationers

Owner: LuAnn Nagel

Contact information: Website or by phone at 804-695-9919

Store information:  6580 Main Street, Gloucester, open Tuesday – Friday (10:00 a.m. – 5:00 p.m.), and Saturday (10:00 a.m. – 3:00 p.m.)

 

 

Describe what “shop local” means to you. 

Shopping local makes sense in today’s economy. You save gas and time while supporting businesses owned by neighbors and friends. The taxes stay in the community to help build better schools and better neighborhoods. The shops on Main Street carry items you just don’t see in the big box stores…many made by local artisans. AND the personal attention before, during and after the sale is a bonus.

 

How does shopping local impact small businesses?

A community that values “keeping it local”, encourages small business owners to try new things, sponsor local events, and open new businesses.

 

How did your business fare in last year’s Shop Local event? 

Chesapeake Bank’s advertising was wonderful for Angelwings Stationers and Main Street…not just for this event but to remind people to shop local all year long.

 

Anything else you’d like to tell your customers?

Local businesses are proud of their community involvement. When fundraisers, special events, school activities and organizations want raffle prizes and donations they think of the

local shops first. Remember to shop at these wonderful stores so they can continue to partner with these grassroots efforts for a better community.