Leading up to our Spring Shop Local Day event on Saturday, May 3, Chesapeake Bank wants to highlight some of the participating merchants throughout the region who are offering shoppers a little extra to come out and support their community businesses.
Bella Fine Lingerie & Loungewear is located on historic Duke of Gloucester Street in Merchants Square, adjacent to Colonial Williamsburg. The shop offers a beautiful selection of distinguished brands from around the world! Bella was even named a “Best of Intima” shop in 2012.
In addition to fine lingerie, sleepwear and loungewear, Bella also carries appealing fragrances and fashionable jewelry and hair accessories. Bella specializes in professional fittings from bras to sleepwear and even bridal trousseau. Fittings are available daily without an appointment.
To learn more about Bella Fine Lingerie & Loungewear, continue reading the profile below.
Business Name: Bella Fine Lingerie & Loungewear
Contact: Sheri Squires
Contact information: Facebook or by phone at (757) 220-8440.
Shop Local Day Deal: With every purchase, receive a free 4 oz. Ovacion Liquid Forever New Fabric Care Wash.
Store information: Bella Fine Lingerie & Loungewear is located at 427 West Duke of Gloucester Street in Williamsburg. Visit the boutique from 10 a.m. – 6 p.m. Monday –Saturday and 12:30 p.m. – 5 p.m. on Sunday.
Tell us about your business story.
I opened Bella in 2002, but I’ve been in Williamsburg for much longer. Except for a short stint working in the purchasing department at CW, I’ve always worked at small businesses. I know this was a big advantage for me when I opened my own business. If I had to choose a single “most important” thing I learned at the other small businesses where I worked before opening Bella, it would be listening. I don’t think I can overstate the importance of good listening skills, I feel it’s had a significant impact on the success of Bella — listening to what she wants or needs, listening to what we’re doing wrong and correcting, listening to what we’re getting right and expanding. Such a small thing–listening, however I know I wouldn’t still be here 12 years later without having learned that skill.
Why do you think shopping local is so important for small businesses?
I’ve always shopped local. One of the main reasons I live in Williamsburg is because I love the charming small-town feel this place has always had. Shopping locaI is a part of that charm. I like that I know the shopkeepers when I walk in and like that I know the guy who owns the company I contract to paint Bella or install my carpet. But I also like that I get to choose to support my community. It’s not about any single small business but the effect that a lot of healthy small businesses have on a community. The local taxes generated and the local charities that are beneficiaries of small business success are both reasons I shopped local before I ever even imagined I would have a small business of my own.
How do you show support to the community throughout the year?
I have several favorite charities, last year in terms of dollar amount, FISH and Latisha’s House Foundation for women and girls in negative circumstances were at the top of my list. In addition, Bella responds to many requests for charity auctions. Please look for one of our gift certificates at your next event and bid it up!
If you could highlight any one product in your store, what would it be?
Speciality sizing! Bra fitting is only one of our specialties, amazing cotton or silk sleepwear and bridal trousseau being a few of the others, but it’s the bra fitting that drives the day to day business at Bella.